Our outcomes and productions

for our studying phase

All involved partners have used a common methodological framework for the characterization of the “emblematic dimension” of each territory with a participative approach that led to the drafting of an in depth study of the EmbleMatiC dimension of our territories' tourism destinations. The study could be found in two different versions:

 

  • The full study which constitutes the Precise Characterisation of the Emblematic Dimension, that could be downloaded here
  • The synthesis which constitutes the reference document of the singularities of the Emblematic Mediterranean Mountains Network, that could be downloaded here

 

for our testing phase

Partner CETT has capitalized on the results of the study to transform them into a more operational shared frame of reference for each partner to launch its own pilot action. A marketing brief for an EMbleMatiC SLOW TOURISM PRODUCT in the coastal Mediterranean mountains area was drafted and 9 EMbleMatiC slow tourism eco-itineraries (ecojourneys) were created: each one developing the emblematic dimension specific to each partner territory whilst including the common emblematic elements listed in the marketing brief.

 

For the phase an Experimentation Report (ER) that contains the results of the evaluation that was carried out to assess transfer and capitalisation possibilities of the project was drafted. The objective of the ER is to highlight the testing initiative’s strengths and weaknesses, the difficulties encountered during the process and, not least, to capture some learnings and recommendations in view of dissemination outside the boundaries of the Emblematic Mediterranean Mountains network partners. In other words: the ER provides a general overview of the design and implementation process of the nine Ecojourneys.

 

The Experimentation Report (ER) could be downloaded here.

for our transferring phase

The purpose of this phase was to create the dissemination tools for the lessons we learnt and to provide practical recommendations. In more detail the following outcomes were produced:

a quality referential for the EMM (EMbleMatiC Mediterranean Mountains) network, as costal destinations of excellence. The Quality Referential has the form of a protocol and represents the beginning of a new step. It is also the starting point of a "quality brand" for all the future new eco-itineraries, which could be developed by all the new members of the EMM network". You can watch the quality referential here 

a transfer guide for the implementation of eco-itinerary for Emblematic Mediterranean Mountains as coastal destinations of excellence. The Transfer Guide is addressed to any Destination Management Organisation (DMO) or similar local public or private entities willing to implement the scheme of the EMbleMatiC project and its product, the Ecojourneys, to their territory. Consequently, this guide provides its reader with that information necessary to understand the project, its origins, the partners involved in it, the process followed and all the relevant information that can be useful for a potential new member of the EMM Network. And what is of utmost importance, the outcomes are based on on-site experience of the partners and not only from a theoretical approach. You could download here 

for our communication actions

A shared umbrella brand based on our sustainable and responsible tourism approach was created and several common communication tools were produced.

Several videos to promote the produced ecojourneys and the network of Emblematic Mediterranean Mountains in several languages here

  • Playlist Albanian Videos: 3 videos(project, full video Cika, spot Cika) here
  • Playlist Italian Videos: 4 videos (project, full video Gran Sasso, full video Etna, spot Gran Sasso) here
  •  Playlist Greek Videos: 4 videos (project, full video Olympus, full video Idi, spot Olympus) here
  •  Playlist Catalan Videos: 5 videos (project, full video Pedraforca, full video Tramuntana, spot Pedraforca, spot Tramuntana) here
  •  Playlist French Videos: 4 videos (project, full video Canigou, full video St Victoire, spot Canigou) here
  •  Playlist Spanish Videos: 3 videos (project, full video Pedraforca, spot Pedraforca) here
  •  Playlist EMbleMatiC full videos in English: 9 videos (one per mountain) here
  •  Playlist EMbleMatiC spots in English: 9 videos (one per mountain) here
  •  Project English version video: 1 video here

Each mountain produced a tourism guide and a map for the presentation of their ecojourney. 

 

2 Handbooks were produced in six languages.

Project Handbook 1: “Project’s Results”. The Project Handbook 1 on project’s results constitutes the reference document describing the differentiation elements of the Emblematic Mediterranean Mountains network leading to the creation of nine ecojourneys, one in each involved mountain. The process includes the definition of the 10 common criteria, the presentation of the marketing brief and of the 30 attributes that an Emblematic ecojourney should comply with.

English version, French version, Greek version, Italian version, Catalan version, Albanian version 

 

Project Handbook 2: “Transferring”. This is a useful tool addressed to any public or private organisation willing to implement the scheme of the EMbleMatiC project and its product, the Ecojourneys, to their territory. Consequently, this handbook provides its reader with that information necessary to understand the project, its origins, the partners involved in it, the process followed and all the relevant information that can be useful for a potential new member of the EMM Network. And what is of utmost importance, the outcomes are based on on-site experience of the partners and not only from a theoretical approach. This manual is divided in two main part, the first one is a practical guide with some suggestion on how to implement an Ecojourney, the second one is a collection of annex with synoptic tables and lists easy to use and consult for those wishing to be inspired by our work.

English version, French version, Greek version, Italian version, Catalan version, Albanian version 

Several press inserts in specialized magazines

Project EMbleMatiC, Mountain Serra de Tramuntana/Spain, Mountain Pedraforca/Spain, Mountain Etna/Italy, Mountain Gran Sasso/Italy, Mountain Olympus/Greece, Mountain Psiloritis (Idi)/Greece, Mountain Cika/Albania

 

for the management of the project

Common monitoring and reporting tools for the management of the project according to defined methodology and Programme’s guidelines have been produced.