What we do
WE QUESTIONED THE TOURISM DEVELOPMENT MODEL OF OUR COASTAL TERRITORIES.
3 types of ISSUES in relation to UNBALANCED TOURIST FLOWS concentrations are identified:
- GEOGRAPHICAL: beach & summit / hinterland coastal area
- TIME RELATED: short term / long term - summer / winter (seasonal peaks)
- ECONOMICAL: absence of economical returns for the hinterland coastal areas
This led us to
PROPOSE A NEW WAY OF CONCEIVING TOURISM BY CHANGING OUR TOURISM POSITIONING:
- To create and test a RADICALLY DIFFERENT new tourism offer, based on the singularities of our mountains, located in the hinterland area and that will complement the traditional beach holiday offer.
This offer will combine the valorisation and protection of our natural spaces with a more sustainable way of managing tourism flows which involves local actors and inhabitants.
THE MODULAR INTERREG APPROACH PROVIDED THE FRAMEWORK.
Project partners adopted the Interreg MED cooperation modular approach to set-up the project around three “modules", corresponding to different phases of a public intervention, namely:
- A STUDYING phase, with the development of strategies and policies focusing on an in depth study on our EMbleMatiC dimension, creating an operative methodological framework, applying it to each territory and an overall study report for the network of Emblematic Mediterranean mountains.
- A TESTING phase, to implement pilot projects, focusing on a brief marketing that provides the common frame of reference for the implementation of unique eco-itineraries for each partner
- A TRANSFERRING phase, to capitalise results at transnational level, focusing on a transfer guide for eco-itineraries and on a quality referential for the emblematic Mediterranean mountains.